Projects
Here are some of the projects that I have been a part of in my career in the fashion industry. Each project was unique and required a different approach, but all of them were aimed at elevating the brand and maximizing profits.
Marks & Spencer - Kidswear Capsule Collection
Buying & Merchandising
Led Buying & Merchandising for Kidswear at Marks & Spencer. Strategically aligned product offerings with market trends, achieving a 20% increase in gross margins. Pioneered a sustainable supply chain for gender-neutral kidswear and nurtured strong supplier relationships. Enhanced sales and profitability through precise range planning and cross-functional collaboration.
.png)
Dentsu X Gaurav Gupta
Design Innovation Strategy
As part of the Dentsu X Gaurav Gupta Innovation Project, I played a pivotal role in creating innovative strategies to launch a virtual showroom for India's luxury consumer market in tier 2 and 3 cities. This involved meticulous planning and justification of the virtual showroom strategy, marking a significant leap in the brand's market presence and accessibility in these regions.
.png)
Brooks Brothers
Design Management Principles
In the Brooks Brothers Revival Design Project, an effort to revive this iconic fashion brand. The strategy involved introducing a gender-neutral collection and a modern soft menswear line, catering to the evolving preferences of contemporary consumers. Additionally, I proposed expanding into new markets, particularly the Middle East, by offering culturally specific product lines tailored to regional consumers. This project aimed to breathe new life into the brand in the ever-changing fashion landscape.
.png)
Leicester Garment Workers
Sustainable Design Thinking
The Leicester Garment Workers' Empowerment Project aimed to address the skill and education barriers confronted by the garment workers in Leicester. Through a comprehensive design thinking approach, we conceptualized and brought to life a community app that bridges the gap between skilled teachers and the workers. This innovative platform seeks to enhance their skill sets and language proficiency, ultimately empowering them to access higher-paying opportunities and improve quality of life.
.png)
Business Development: Mayima
Collaborative Challenge
I spearheaded Mayima's UK and Ireland expansion, surpassing growth targets and forging pivotal partnerships with local distributors and third-party sellers. This role included in-depth market research, data-driven strategies, and market-specific campaigns that heightened brand visibility by 30% and lifted online sell-through rates by 20%. Additionally, I negotiated advantageous terms with third-party sellers, driving notable profit margin increases and fostering key partnerships.
.png)
White November Strategies
Apparel Group
I orchestrated comprehensive e-commerce strategies for White November's sale month, meticulously curating promotions, optimizing product listings, and enhancing user experience. These efforts contributed to a significant surge in online sales, creating a memorable and rewarding shopping experience for our customers during this exciting promotional period.
.png)
Creative Direction
Apparel Group
As the creative leader for seven exclusive private label brands, I spearheaded their artistic direction, meticulously guiding the range development process. Informed by invaluable consumer feedback and astute trend forecasting, I ensured that each collection resonated with our target audience. By leveraging these insights, I played a pivotal role in crafting unique and trend-forward designs that consistently delighted our customers, reinforcing brand loyalty and driving growth across the board.
.png)
Seasonal Trend Forecasting
Apparel Group
At the heart of my role, I meticulously conducted seasonal trend forecasting for diverse product categories. This process was driven by a fusion of in-depth industry reports and firsthand consumer data. By fusing these valuable insights, I ensured that our collections remained on the cutting edge of market trends, aligning with consumer preferences to consistently deliver products that captivated our audience.
.png)
Range Development
Apparel Group
In the realm of range development, my approach was anchored in the art of translating forecasted trends into captivating product assortments across various categories. I leveraged my trend forecasting acumen to guide the creation of collections that were not only in vogue but also deeply resonated with consumer preferences. This strategic alignment with trends allowed us to curate a diverse and engaging product range, ensuring our offerings remained at the forefront of market dynamics.
.png)
In-House Brand Development
Apparel Group
I had the privilege of nurturing and building an in-house private label brand from the ground up. This exciting journey involved developing its unique image, encompassing everything from the brand's identity to its product aesthetics, resulting in a cohesive and appealing presence in the market.
.png)
E-Commerce Marketing
Apparel Group
In addition to my primary role as a buyer and designer, I actively contributed to marketing activations on Noon's website. This multifaceted involvement included spearheading ad creative direction and ideation, injecting innovative strategies that heightened brand visibility and engagement.
.png)
Academic Research
Amity University
My academic paper delves into the intriguing realm of the Demi-Couture sector, exploring how the emergence of new technology is reshaping its foundations. Through in-depth research and analysis, I've uncovered the transformative power of technology, paving the way for innovative approaches in the traditionally exclusive world of Demi-Couture fashion. This study sheds light on the evolving landscape of the industry, offering fresh insights and perspectives on its future
.png)
Graduate Collection
Amity University
This collection aims to capture the essence of growing urbanisation and development. It draws inspiration from shapes, structure, light and construction processes. A mix of delicate hues along with darker eathy tones that blend together in a perfect fusion of a semi formal womens wear collection. The collection displays a contrast of stunning finished architecture and work in progress structures. Designs in this Pre Fall 2021 collection expresses a sense of physical harmony by layering of palette and brush strokes to create a complete and harmonious composition.
.png)