Resume
Experience
Sourcing Assistant
Luly Yang
Jun 2023 - Jul 2023
London, UK
As a Sourcing Assistant at Luly Yang, I enhanced product quality by sourcing high-quality materials, reducing material procurement costs by 15%, and streamlining production processes through effective teamwork. I nurtured lasting supplier relationships and strategically aligned material sourcing with the brand's design vision.
Buying & Merchandising
Marks & Spencer
Jan 2023 - May 2023
London, UK
As a Kidswear Buying & Merchandising professional at Marks & Spencer, I enhanced competitiveness through cross-functional collaboration and trend-driven strategies. I optimized gross margins by 20% by aligning product offerings with consumer preferences and budgets. My work also included establishing a sustainable supply chain for gender-neutral kidswear, enriching product assortments, and contributing to increased sales and profitability through well-researched recommendations.
Strategic Planning & Business Development
Mayima
Sep 2022 - Jan 2023
London, UK
During my tenure at Mayima, I led the brand's expansion into the UK and Ireland markets, surpassing growth objectives and accelerating partnerships with local distributors and third-party sellers. I conducted extensive market research, enabling data-driven decision-making, and orchestrated tailored marketing campaigns that increased brand visibility by 30%. I also negotiated favorable terms with third-party sellers, leading to significant profit margin increases and enhanced collaboration with key partners.
E-commerce Merchandiser
Apparel Group
May 2021 - Jul 2022
Dubai, UAE
Led data-driven merchandising strategies for 3rd party websites, resulting in a 20% sales revenue increase, surging to 45% during key seasons. Pioneered e-commerce content for in-house brands, enhancing visibility and shopping experience. Collaborated with cross-functional teams for timely product launches, managed stock levels, and analyzed online categories for better listings and higher revenue.
Assistant Buyer
Apparel Group
May 2021 - Jul 2022
Dubai, UAE
Coordinated line sheet negotiations with global suppliers in India, China, and Bangladesh, securing preferential pricing and punctual deliveries for cost savings. Fostered strong relations with private label suppliers, skillfully negotiating terms, quality control, and on-time deliveries to ensure product availability and customer satisfaction. Conducted market research and trend analysis for customer-focused private label products, enhancing sales. Collaborated cross-functionally to plan merchandise strategies, optimizing stock levels and SKU assortments, reducing excess inventory and costs. Monitored private label product performance, translating insights into data-driven growth strategies.
Designer
Apparel Group
May 2021 - Jul 2022
Dubai, UAE
Oversaw complete creative product development for fashion collections, translating trends and consumer insights into captivating, unique designs. Conceptualized brand-tailored designs, resulting in exceptional private-label collections that drove brand loyalty and sales. Collaborated closely with cross-functional teams to align design with business objectives and market trends. Offered strategic creative direction, maintaining brand identity and developing trend-focused products for private labels, including graphics. Provided innovative guidance to photo studios, ensuring collections aligned with brand aesthetics, enhancing the brand's image.
E-Commerce Coordinator
Zaid Farouki
May 2020 - Sep 2020
Dubai, UAE
Proficiently managed E-Commerce websites for two prominent labels, boosting online sales by 30% via Shopify. Mastered visual merchandising and styling, enhancing product presentation and narrative creation. Applied advanced SEO techniques, resulting in increased organic search traffic. Utilized data-driven strategies, fostering continuous improvement, and aligned cross-functional teams for a unified brand experience.
Fashion Marketing Executive
Reemami
Jan 2020 - Jul 2020
Dubai, UAE
Proficiently managed and contributed to the creative and marketing processes, creating mood boards and designing garments and accessories for upcoming collections. Enhanced brand engagement through innovative Instagram campaigns and improved website management. Collaborated closely with the designer to conceptualize future collections, maintained quality through supplier and manufacturing unit communication, and initiated connections with international stockists and buyers from concept and departmental stores.
Education
Master of Arts : Fashion Design Management
London College of Fashion - University of the Arts London
2022 - 2023
London, UK
Pursued a Master of Arts in Fashion Design Management at the prestigious University of the Arts - London College of Fashion, receiving a Merit Scholarship. Coursework encompassed a broad spectrum of essential subjects, including Strategic Design Management, Sustainable Thinking, Product Development, Merchandise Planning, Market Analysis, and Supply Chain.
Bachelor of Design : Fashion Design
Amity University Dubai
2017 - 2021
Dubai, UAE
Pursued a Bachelor of Design in Fashion Design at Amity University Dubai, supported by a Merit Scholarship. My coursework included comprehensive studies in Fashion Illustrations, Garment Construction, Styling, Photography, Content Writing, Trend Forecasting, Merchandising, and Buying.
Professional Skillset
Market Analysis
Product Development
Trend Forecasting
Data-Driven Strategic Planning
Supplier Relationship Management
Interpersonal Skills
Communication Skills
Proactive
Critical Thinking
Organisation Skills
Technical Skillset
Microsoft Office
Adobe Creative Cloud
Shopify
Oracle RMS
Google Analytics
SAP Products
Languages
English
French
Hindi
Arabic
Gujrati
Urdu